Young Naija Entrepreneurs

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Presentation Skills

How Presentation Skills Are critical For Effective Communication

Good presentation skills are an important aspect of effective communication. In order to effectively present your plans, ideas, strategies, products, and projects in front of the team, venture capitalists, and audience, whether online or offline, you must have effective presentation skills. In order to succeed in any form of interaction, it’s critical to have both technical and non-technical presentation skillset.

Both communication and presentation skills are intertwined. Presentation skills are necessary for efficient communication. Presentation skills assist you communicate more professionally and effectively with your team members, boss,  audience, teachers, and students.

If you don’t want your clients, colleagues, customers or students to go through the stress of thinking and analyzing, you must exhibit great presentation skills to make it easier for them to grasp the information.

The digital age has led to a rise in the importance of presentation skills. A major significance of presentation skills is to reduce the amount of mental effort required by the audience, whether it consists of two people or tens of thousands, when viewing slides or listening to the presenter.

  1. Benefits of good presentation skills during an interview

When you make your first appearance in an interview, you make a first impression. You need presentation skills to display your personality, experiences, expressions, expertise, talents, and skills so that the interviewer can see you as a beneficial asset to the firm.

Whether you’re doing it in person or virtually, via Skype or Google Hangout, your portfolio website or a project proposal letter, there are several ways to leverage presentation skills. What matters most is how well you understand your craft, your ideas, and your own competences and abilities. Things like this make it easier to convey anything to anyone.

The most important factor in securing an interview or securing a job is your ability to present well in front of clients or interviewers. As a result, job seekers and independent contractors alike must possess excellent presentation skills.

  1. The significance of presentation skills in schools

Teachers and students alike need to master presentation skills. Students who have good presentation skills are better able to communicate their knowledge in the classroom. It’s a way for them to explain and study the subject in greater depth. Almost every higher education institution requires students to prepare a presentation on a specific topic, such as environmental changes, IT components, disaster management, etc., for homework.

Usually, a large number of students create that presentation for school use. However, owing to their lack of internet or computer skills or lack of time, some of these students take their parents to a local café to create the presentation, and they end up paying for it. This is a bad thing, and teachers and parents need to ensure that students do all of their homework on their own, whether it’s a classroom presentation or research project.

When students use Google Slideshow or PowerPoint or other apps to practice making a presentation, they discover and gain knowledge of very efficient tools such as motion effects, custom animation, font sizes and selection, official and technical documentation skills, start and existing effects, and color sense etc.

They can use these skills later in their professional lives to present data, analysis, and facts via slideshows in meetings, school competitions, interviews and seminars, as well as in business and workplace settings. As such, presentation skills enable students develop communication skills, self-promotion skills and leadership skills, as well as career, business development and people skills.

  1. The importance of good presentation skills in the workplace

When it comes to business, presentation skills are all about how you present your services and products to customers, both online and offline, via websites, social media, videos etc.

When a product is listed, created, named, and described on an ecommerce store’s website, the seller is making a presentation of the item to potential customers or website visitors.

Furthermore, bosses often make presentations in meetings, such as when they introduce a new agenda or plan during the meeting. Even a PowerPoint display is also a presentation, such as when a member of the team explains the agenda of the meeting.

Communication occurs in every presentation. Presentation skills are therefore essential for effective communication in discussions, meetings, events, programs and marketing. The secret ingredient in turning mediocre speeches, products, facts, and writing into extraordinary ones is excellent presentation skills.

  1. Role of presentation skills in leadership

Presentation skills are essential for every leader. They are always interacting with individuals and team members, whether they are in politics, agriculture, banking, education, business or any other field. They present their visions and proposals in front of investors, they give an interview in the news channels, or they simply create YouTube videos.

To be meaningful, effective, informative and educational for the people they represent, organizational leaders must make it more than a formality. Therefore it is important for them to use their presentation skills, both technical and non-technical, to gain support for their ideas as well as to secure the investments they seek.

  1. Presentation skills are useful in the advancement of a person’s career

Everybody has to deal with leaders, bosses, clients, team members, students, teachers, interviews, government authorities, and most importantly, clients in order to advance in their careers. They must gain the confidence of others in order to succeed in such situations.

While experience, certifications, and qualifications are all good, however, in front of employers or potential clients they need excellent presentation skills to make a positive impression.

Furthermore, having excellent communication and presentation skills can help you land a larger project, a higher paying job or a promotion within your company, or even funding for your startup. Hence, mastering good presentation skills is critical for advancing one’s career.


Developing the ability to present a subject in a clear and concise manner is critical to developing leadership and interpersonal skills. And don’t neglect the importance of attending networking events as well.

Presentation skills are critical to boost online sales and traffic. Self-promotion and elaboration of accomplishments in tangible ways benefit greatly from all presentation skills. Indubitably, we all need presentation skills to succeed in all aspects of our lives and careers.


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