Young Naija Entrepreneurs

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10 Common Entrepreneurship Mistakes To Avoid

It’s not surprising for even the most experienced business owners to make wrong decisions, many of which they prefer not to discuss. But imagine how many problems entrepreneurs may help others avoid by sharing their own failures to warn others.

For most entrepreneurs, setting goals and having a solid vision is a breeze. However, even experienced entrepreneurs can trip and stumble on the road if they aren’t careful, because they don’t expect or even understand the potholes and slopes that lie ahead.

The following are some of the most common entrepreneurship mistakes made by new businesses. You can prevent a lot of business failures by being aware of the mistakes and how to avoid them.

  1. Choosing the wrong business partner

In the business world, having a partner is not only common, but highly recommended as well. However, finding a business partner who’s a good match for you and your company can be quite a challenge. Having a friend or a family member as a business partner does not guarantee that person will be a good fit for your company.

How do you tell whether you’ve made the correct choice in a business partner?

Understanding that a business partnership is much like a marriage is an important first step in selecting the right business partner. A lot of miscommunication and arguing is inevitable, but it is necessary. However, it is important to remember that misunderstandings must be dealt with logically, not emotionally. Because of this, it is critical that you establish clear expectations from the start so that you and your partner are on the same page.

  1. A lack of focus

Your business and your relationships with customers and partners will suffer if you aren’t focused. Though finding focus can be difficult for some, the advice that “you must find your niche” is improbable.

You don’t have to be ashamed of your poor focus; instead, you can use it to your advantage. A good example of this is Richard Branson, who has a wide range of products out there now. Those who criticize Branson for his lack of focus will look foolish when they see everything that he has accomplished with his successful diversification strategy. For those who have difficulty narrowing their focus or establishing their niche in the marketplace, it may be time to consider a more diverse business model.

  1. Over-planning is a big problem

It’s impossible to succeed if you don’t plan ahead, but overdoing it can also lead to failure. It’s possible to become overburdened by your voluminous plans. If you’re going to make a good decision, you need a good plan. So, how do you come up with a business strategy that leads to a successful end? You should concentrate on a few central issues rather than tackling all of your potential issues at once. Begin by focusing on the areas of the business that are already profitable.

  1. Wrong pick of investor

It’s just as important to find the right investor as it is to find the right business partner. No matter how rich an investor is, that doesn’t necessarily make them a good match. So, how do you go about finding the ideal investor for you? Understanding your investment options is the first step in the process of making a sound investor selection. Consider all of your options before making a final decision. First and foremost, don’t be reluctant to inquire about the investor’s resources and how much they are willing to invest in your business. Your investor’s involvement in the project or business will also be influenced by this. Finally, make sure your pitch is crystal clear in expressing your company’s vision, mission and goals.

  1. Failing to spend money on advertising

How do you want your business to expand and succeed, if you don’t want to invest in marketing? In the event that you want to survive the first month, good luck. An investment in your company’s marketing is definitely a no-brainer.

  1. Not delegating tasks

Studies has previously shown that multitasking harms the brain and reduces efficiency. Your company will not grow quickly or profitably if you are constantly multitasking. As a matter of fact, it can do the reverse since you will wear yourself out by juggling too many responsibilities at once.

  1. Attempting to hire too quickly

While it’s not appropriate to handle everything on your own, hiring too early might be disastrous for your company.

So, when is the ideal time to hire someone?

That can be determined by looking at your company’s growth. A sudden surge in demand does not necessitate immediate hiring. The extra workload should last for a long period of time before you begin to hire additional workers.

  1. Neglecting your finances

Finance and business are intertwined. This is a factor that no business owner, large or small, can afford to ignore. This will help you get a better sense of where your business stands. It helps you figure out where your money is going and where you need to reduce spending.

  1. Neglecting the company’s branding

It’s impossible to build a lasting reputation if your brand isn’t consistent.

What are the most effective methods for destroying your company’s name?

Not listening to feedback and criticism from your customers is a surefire way to ruin your brand.

  1. Not paying attention to customers

There’s a reason why people write product reviews and provide feedback. Your customers’ feedback can help you determine which methods work best for your business and which ones don’t. Paying attention to all of these will help you enhance your business and prevent practices that don’t work very well with your clients. If you show your customers that you are interested in their feedback, they will become loyal to your brand. As a result, they’ll be your most powerful marketing tool.


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