Marketing is an act of reaching customers and potential customers in the right place and at the appropriate time. The success or failure of any business or a mobile app development company is dependent majorly on how effective its marketing campaign is. A business with an effective marketing campaign will reach more people and have a greater conversion rate compared to a business with an ineffective campaign.
In this digital age, billions of people daily visit different online platform to source information, socialize, transact business etc. Since marketing is about reaching customers and potential customers in the appropriate medium, it is only logical that businesses with a hunger for growth and success employ online/internet marketing in the promotion of its goods and services.
Social media and email marketing are two of the most powerful tools for online marketing that can be employed by a mobile app development. Over the years, social media has evolved from a mere medium for socialization into a dominant force in the marketing of goods and services. The ease of usage and cost-effectiveness are just a few of the lure that has attracted many businesses and individuals into the employment of these tools for marketing.
However, just like everything in life, there are two sides to this coin. Social media and email marketing can be a tremendous source of revenue generator if practiced well and if all the rules guiding them are obeyed. But if not done properly or effectively, social media and email marketing can produce results that may be detrimental to the growth of any business.
Below are 6 advantages of social media and email marketing for mobile app development company;
Social media and email marketing are about the most affordable form of online marketing that is available. It cost nothing to set up a business profile on a majority of social media platforms, and it equally does not cost anything to share promotional articles, images, news that can promote the company’s goods, services, and Android app development successes. However, if you want to get really serious about your social media marketing effort and get targeted traffic, you can invest in paid social media advertising. This will ensure that majority of people who will see your ads are interested in what you have to offer. This has the benefit of improving your conversion rate. Paid social media marketing is still very much affordable compared most traditional method of advertising.
Email marketing is equally as cost-effective as social media marketing. It cost nothing to set up an email account for your business and begin sending emails to customers and potential customers. However, if you want to take your email marketing effort a little more seriously, such that you can track and monitor the effectiveness of your emails, then you can subscribe to an email marketing software for your app development company. This is still far cheaper compared to traditional method of advertising or most other forms of online marketing.
- Ease of usage:
Social media and email marketing are among the easiest marketing tools to set up and use. Setting up an account on any social media platform takes just a few minutes and monitoring their effectiveness and delivery is equally as easy. Even if you were to subscribe for a paid campaign, you would easily be able to monitor how your ads are performing from your ad manager dashboard.
Email marketing is also that easy to set up and monitor. Using specialized emailing software, you can know how many of your emails were opened and how many were clicked through. This information is highly important in your planning, allowing you be able to make an immediate adjustment when you observe that your performance is wanting.
- Easy targeting:
Although they may be millions of people on connected to the internet, not every one of this people is interested in what you have to offer. Marketing to every one of them will be costly and insensible, hence the need for targeting. Targeting allows you to reach your potential customers who have a greater tendency of patronizing your goods or service. Social media marketing is arguably the best online platform for targeting customers. Every social media platform have a large database of their users, which stores their personal information, purchasing behavior and pattern, location etc. This information allows for effective targeting, as ads will only be served to people who have the greatest likelihood of purchasing by virtue of their information available to the platform.
Email marketing also allows for effective targeting as emails will only be sent to those who request it. This will include email subscribers. Subscribers will fill in important details that will help them to be categorized, hence emails will be sent accordingly, increasing conversion rate.
- Ease of sharing:
One of the major reasons behind the success of social media and email campaign effort is the multiplier effect that comes from sharing. News, stories, articles easily go viral on social media platforms because one reader shares the story with his 100 followers, and 10 out of these people also share the story with their 100 followers and so on. Social media platforms allow for easy sharing.
Similarly, email marketing software usually installs sharing buttons into their emails, allowing customers to share offers with their family and friends, who will also share it with their friends.
- Wide reach:
With over 2.3 billion users spread across all ages and economic strata, there is no telling where your campaign can get to. Social media marketing allows you to share your product with a huge number of people. With social media marketing, products can go from unknown on the first day to superstardom on the next.
Email marketing equally allows as much reach as social media marketing, allowing you to send emails to customers in any part of the globe.
- Return on investment:
One of the major costs that mobile app development companies have to contend with is that of advertising. Big businesses have the funds to invest in both traditional and digital marketing, but for small businesses, such funds are not so available. If a small scale business must invest in any advertising effort, then there must be a great possibility of a good return on investment, lest the business may go under. Social media marketing allows for a huge return on investment. With little investment, the marketing campaign can be seen by thousands of targeted audience allowing for a favorable conversion rate.
This is same for email marketing, emails containing special offers can be sent to subscribers for free or for a small fee. The financial returns that can be realized from social media and email marketing effort far outweigh the cost implication.