7 Smart Ways To Tap Twitter’s Hidden Potentials

Marketing

Introduction

Although social media marketing is one of the most effective ways to spread the word about your business, many people still find it difficult to crack Twitter. Twitter is an awesome place to grow your business, many simply don’t understand it because of the speed at which things move on the network. On Twitter, more than 7000 new tweets are sent out every second. The implication of this is that the average lifespan of one tweet is only about 18 minutes. This shelf life is four times shorter than whatever thing you post on Facebook. This makes it easy for your message to get lost in the crowd, hence making it look as if Twitter is not effective.

In order to be successful at Twitter marketing, your Twitter marketing techniques would have to pack a punch to move people to take action and/or pay attention. The only challenge is that it can sometimes be hard to know which techniques work and which would eventually be a total waste of time. This article will shed light on the ways you can tap into Twitter’s hidden marketing potentials;

Is Twitter Dead?

There was a time when everything anyone does was related on Twitter. Tweets such as “Just woke up”, “On my way to school/work” was popular. This was regarded as the golden age of the social network and it was between 2009 and 2013. Before the coming of Instagram Famous, people earned money from being influencers on the social media giant.

But all of these were many years ago. While other social media platforms seem to be gaining more ground by way of active users, Twitter appear lukewarm. A case a point is Facebook. With just two years apart by the way of their founding, Facebook by far outperforms Twitter in the number of active users. While Facebook has 1.3 billion active users, Twitter has just 271 million. Experts attribute Facebook astounding success to its app optimization for Android handsets and low-bandwidth connections.

Although Twitter may not have the numbers that Facebook has, it is far from being dead. It simply a unique social media platform that, unfortunately, less educated people find difficult to relate to, as compared to Facebook. Twitter is still the number one go-to network for brands. If you wish to get immediate response from most businesses, you are better off tweeting than calling them. It is also highly relied upon by thought leaders, media and news agency, celebrities and politicians. If you are on a prowl for breaking news, then you will find it on Twitter. If you want to know what the most powerful man in the free world had for breakfast, you can only find it on Twitter, Donald Trump is an absolute addict of the network. So Twitter is by no account dead, it is just a unique network for a select group of people, and it would only get better with time.

Twitter Revenue Over the Years

Although Twitter has suffered some disappointing financial years, it seems the tide has changed and it appears that it would remain so. This is after the social media giant reported its fourth straight profitable quarter for 2018. The company reported a $789 million for the quarter, which had a lot to do with one-time release of deferred tax asset valuation allowance. Despite this, Twitter still had a wonderful quarter.

In the past four quarters, Twitter netted a profit of over $1 billion. But in the four quarters prior this, the social media platform lost $367 million.

This is Twitter’s largest quarterly profit ever and it is a sign that the business which has been somewhat disappointing in the past, due to its user growth issues, has stabilized. In the same quarter, the social media network reported 321 million monthly active users, this is compared to 330 million during the same period last year. The management at Twitter explained that the fall in MAUs was due to the network investment at improving the health and safety of the platform.

Facebook vs Twitter vs Instagram

Although Twitter may have posted their biggest quarterly profit in its 12 year history, this $91 million net income barely registers in the company’s long line of losses. The company’s cumulative loss as at yet stands at $2.2 billion, which is better than $2.3 billion in net loss it recorded in the third quarter.

Facebook, on the other hand, has enjoyed a steady rise in profit ever since it went public. The cumulative profit of the social media giant stand at an astonishing $34billion.

Similarly, Instagram has enjoyed several profitable years since October 2013 when it rolled out its advertising solutions. The company reported a $0.63 billion in revenue by 2015 and tripled this in the following year to $1.86 billion. Growth slowed down in 2017 when the company reported a revenue of $3.64. The forecast for 2018 promises to almost double, perhaps reaching $6.84.

Below is a list of ten most successful brands using Twitter for marketing

  1. JetBlue
  2. Innocent Drinks
  3. Major League Baseball
  4. DiGiorno Pizza
  5. General Electric
  6. Charmin
  7. Massachusetts Institute of Technology (M.I.T)
  8. LinkedIn
  9. Maersk Line
  10. Forrester

7 Smart Ways to Tap Into Twitter’s Hidden Potentials for Marketing in 2019

A well-crafted marketing strategy is the backbone for a successful campaign on Twitter, this is what separates effective brands from the fray. Without a defined plan, anything you do would amount to time and money wasting, and your organization will be the worse for it. Below are seven smart ways to tap into Twitter hidden potentials for marketing;

  1. Define success and set goals:

How would you know that you have gotten to your destination when you don’t actually know your destination in the first place? Setting goals and defining objectives gives you something to work towards. It helps you to gauge your performance, so you can know how you are fairing. Some examples of goals include; generate leads and sales, increase customer loyalty, decrease customer support cost etc.

Your goals must be specific and measurable. This would make it easy to evaluate progress and prove success.

  1. Research the competition:

Believe it or not, you are in a digital battlefield, and the more you know about your competition the better you can match up to it. In order to be successful at Twitter marketing you must research about your competitors’ strength and weaknesses. Find ways to match up to these strength and use those weaknesses to your advantage.

  1. Identify your target audience:

No matter how diverse your brand may be, it can’t be all things to people, and you shouldn’t aim for this. Another key towards success on Twitter is to identify your target audience and then craft a strategy that specifically aims at delivering value to them. This specificity will encourage them to engage with your brand and they would eventually be converted to customers.

  1. Audit and take charge of twitter accounts:

Although it is advisable to use a single Twitter account for your business, in some cases some brands make use of multiple, each for different departments or functions. In a scenario where multiple people within your organization are using Twitter, you must take charge by consolidating these accounts. Account consolidation can increase your fan base by as much as 100 percent.

  1. Use Twitter polls and ask questions:

Engagement and conversation is essential for any brand. You can increase engagement by encouraging your audience to share their thoughts, opinions, and views. You can either use Twitter polls or ask an open end insightful question. Ask questions that can strike conversation and tap into the collective curiosity of people within your space.

  1. Include visual assets in your tweet:

People are moved more by what they see. Including visual asset in your tweet can help to increase the likelihood of an engagement. The present day audience is hungry for visual experience, therefore include video, GIFs, and images in your tweets.

  1. Use twitter tools to get more done:

If what you want to do is just to share occasional tweets or direct message, then the Twitter app or website can suffice. But when it comes to managing your Twitter at scale, you need the right tools to get the work done. Some of these tools include Twitter analytic dashboard, TweetReach, SocialRank, Twitonomy etc. These tools can help to generate leads, find industry influencers, analyze competition etc.

Conclusion

Although it may not have the numbers available on Facebook, Twitter is still a powerful and effective platform for business marketing. Twitter is of particular importance to news agency, B2B companies, entertainment industries, real estate, retail and education. You can use Twitter marketing to get ahead of the fray as well as respond urgently to issues raised by your customers.

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