Video marketing is one of the most effective ways to increase brand awareness, connect with your customers in a more engaging way, and tell a story that accurately paints your brand’s mission and purpose. If you are yet to engage in video marketing, then you are certainly missing out on a lot.

What is video marketing?

Video marketing describes a promotional activity engaged in by businesses with the primary aim of informing the public about the business, its services, and products. These videos typically last between 30 seconds and 5 minutes and they come in different types, such as promotional videos, how-to videos, explainer video, corporate training videos, etc. These videos can then be uploaded to the business website or to different video sharing websites like YouTube for exposure and distribution.

Why video marketing?

It is a powerful way to kick start a conversation:

This is of particular importance to new businesses. As a new business, it can be somewhat difficult to introduce your business to new potential customers. But with the aid of promotional video, you can easily move people from skeptics to acquaintances in just a few short minutes.

It can help to humanize a brand:

In this age of Artificial Intelligence, the use of plain text to market a brand doesn’t give it a human touch. This is because the text alone is limited to reading. However, the use of videos with the face of a real human tells stories that can do wonders in the marketing of a business. Videos allow viewers to put a face to the brand, service, or product, thereby allowing customers to engage more with the message.

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Tap into mobile users:

Recent studies reveal that about 90% of consumers watch videos on their mobile phones before going ahead to make a purchase decision. YouTube also reports a 100% increase in views every year. With these amazing video stats, there is no doubt that if you employ video marketing, your audience number grows steadily.

A great way to market to lazy buyers:

The world has become busier than ever, and people hardly have the time to go through long promotional text posts. It is even worse when marketing to lazy buyers. Therefore, promotional videos are the smartest way to win over this type of customers, particularly when you consider those modern buyers are more moved by what they see.

A great way to outdoor the competition:

Despite how effective video marketing is, many businesses are still yet to embrace it, perhaps because they think it is so expensive. Therefore, employing this strategy deals a huge blow to competitions.

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