by Valentine Ogbamebor

All customers spend their time watching videos:

YouTube is the second largest search engine in the world with more than 4 billion views every day, second only to Google. 55% watch at least one video per day, while 78% watch at least one video every week. In order to reach your customers more easily then you need to start creating video ads, branded entertainment, video blogs, etc.

Video is easy to search for:

The position of YouTube means that videos get ranked high on Google, making them easy to find.

Videos make people click:

According to a study by aimClear, search result which include video have a 41% higher click-through rate than plain text. This is majorly because of the presence of rich-video snippets found beside search results. In a text-only wasteland, these video thumbnails clearly stand out as it advertises quality video content.

Video is easy to share:

More than 1000 YouTube videos are shared on Twitter every day

Video educates and entertain:

More than 60% of your clients will spend two minutes or more watching a video that educates them about a product that wants to buy

Video reduces your website bounce rate:

Bounce rate refers to how long your audience stays on your website before moving on. Having a high bounce rate can negatively harm your search ranking. Videos allow your audience to stay longer, thereby communicating to search engines that your website is relevant to the search query.

Video help pages rank higher in a search result:

Being found on Google first page is highly important for any business that wishes to be profitable. According to Forester 2009 study, pages that contain videos are 53X more likely to rank on the first page of Google search result. The reason for this is because Google’s search algorithm prizes quality content over keyword optimization. Also, videos tend to make people stay longer on your website than without a video.

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Video content earns links:

Video offers the perfect opportunity to earn qualified referral links. If you have great videos on your website, this can compel website owners and bloggers to link to it.

Videos boost a brand’s social presence:

There is a relationship between higher shares on social media and a higher position in a search result.

Video marketing can improve your conversion rate:

Video is known to drive improved conversion. Shoppers are two times more likely to make a purchase after watching a video about the product than those who don’t.


Videos are the cornerstone for great marketing strategy. They help users to get more conversion and are fast becoming the most consumed content online. The impact that video plays in helping a page or website rank higher on search result cannot be overemphasized. Not only does it improve the traffic that comes to the website but it also helps to generate greater sales.

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